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In 2013, when American film critics wrongly-savaged Johnny Depp and the remake of The Lone Ranger, the film was immensely popular with a worldwide audience, earning $171 million at the box office, almost twice the $89 million it grossed here in the U.S.
In 2015, Quenton Tarantino’s, The Hateful Eight grossed a respectable $54 million here in the U.S. and $155 million worldwide.
Surpassing them all in 2015, The Revenant, starring Leonardo DiCaprio, grossed a staggering $183 million at the box office here in the U.S., taking in a paltry $533 million worldwide.
Although I’ve occasionally thought a bear-mauling might be just the thing for Leonardo DiCaprio, it’s likely that his popularity with worldwide audiences from Titanic, the second-highest grossing film of all-time, might have significantly contributed to the outstanding financial success of The Revenant.
But putting aside the bear-bait, DiCaprio, for a moment, it would appear that Hollywood Westerns are like Iowa cornfields; if you build them, they will come.
You can even see this transformation on television, where Longmire is enjoying remarkable success on Netflix and the AMC series, Hell on Wheels just concluded a successful five-year run.
I think it has been much too long since Western films and television programs were standard fare for American viewers.
After the Towers fell, people finally began to realize that the police, firemen, and our armed forces personnel were heroes, worthy of our admiration and respect.
Sadly and increasingly, we also have another element in our country trying to destroy the police, even though the great majority of them are honest, selfless, and a credit to their uniforms.
The men and women of law enforcement aren’t perfect, of course, but they do hold evil at bay.
Our overpaid and pampered professional athletes, who we used to look to as heroes, are more than happy to take our money and then spit on the traditions and values we hold dear.
And for this behavior, I think the American people should band together like The Magnificent Seven and drive these arrogant bandits from our stadiums.
Boycott these downtrodden, whiny, multi-millionaires for a week and don’t watch them play at the stadiums and on television, a situation which would create a huge loss of revenue and force the owners to behave, in only this ONE instance, like Dallas Cowboys’ owner, Jerry Jones, who requires his players to behave like professionals while wearing his company’s uniform.
Thank God for the Cowboys, whose owner has them acting like cowboys.
And that brings me to another point.
Cowboys always have a code by which they live, a code that was
remarkably well-stated by Cullen Bohannon, from a recent episode
of Hell on Wheels.
Cowboys honor and uphold the law. They are honest and true.
Cowboys stand up for the little guy. They treat women and
children with kindness and respect; and if the situation calls for it,
they will proudly give their lives to defend them. They respect their parents. Cowboys don’t start a fight, but they won’t walk away from one either.
Doing the right thing isn’t always easy, but it is always clear-cut.
These qualities remind me of America, an America that was undeniably-defined by the Western.
Perhaps the Hollywood Western is once again enjoying success at the box office because the United States is starting to remember one enduring truth:
Throughout our nation’s history, our heroes have always been cowboys.
#Cowboys #TheMagSeven #TrueGrit #HellonWheelsAMC #LongmirePosse #NFLBoycott
Why is the Western Enjoying a Reboot in Hollywood?
Author, Writer, Speaker
This past weekend, I appeared on a morning, television news program to discuss the release of the film, The Magnificent Seven.
With the recent box office success of The Revenant
and the remake of True Grit, it would appear that
Hollywood has learned there might be great financial
success in rebooting the Western.
In 2010, the latest version of True Grit, starring Jeff
Bridges as Rooster Cogburn, grossed $171 million in the U.S. market, earning $252 million worldwide.
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